Romeo Y Julieta cigars began in 1875 with the business organization of Alvarez y Garcia creating Cuban cigars just for the local smokers in Havana. It’s incredible but the Romeo Y Julieta cigars were never suppose to be shipped to the world that existed outside of the border of Cuba. Ask yourself though, how long can you keep an amazing thing quiet for years, I mean the bubble had to burst some day.
A well known business man should be thanked for introducing us to the Romeo Y Julieta cigars. The man and the legend that was known as “Pepin”. Pepin was known to be man who was always moving or making things happen. I guess you can say he was the Donald Trump of his days or the Bill Gates of Cuban cigars. He was the single force behind inventing, creating and marketing one of the most cherished Cuban cigar brands in the world which is the Romeo Y Julieta cigars.
Carrying nothing but pure love for Havana cigars and ‘Gung Ho’ drive to share his love with the world, “Pepin” let the world know about his Cuban cigars in the shortest time possible. He went straight to the people who were well respected and had the means to enjoy his product, he took this Cuban cigars to England. By using a very ingenious technique of naming his Cuban cigars after royal faces of England, he established the cash flow required to turn the Romeo Y Julieta brand into a global force.
“They are my kids” as Pepin often referred to his Cuban cigars. Pepin had incredible quality control and established one of the most robust factories ever to create cigars or Cuban cigars in this case. Everything that came out of the factory had to go through one of the best quality control team ever assembled for the production of Cuban cigars. It was the quality of the Romeo Y Julieta cigars that helped the brand gain worldwide fame and stature in the long run.
Presently, the Romeo and Julieta brand pushes Cuban cigars for every occasion and are most preferred by Englishman.It is obviously the Shakespheare syndrome as they call it that makes it the most popular Cuban cigar brand in England and almost the rest of Europe. The Romeo and Julieta brand represents passion and deep love but most importantly, it is one fine Cuban cigar that has captured the world’s heart. All thanks to one great man, Pepin.
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